I have been running a fitness center in my local town for over ten years now. When I started the center, things were a bit hard as it was difficult to find clients as many shunned my center away due to my lack of experience. However, I had researched among many fitness programs from which I had drafted my own program which I believed would benefit many people.

Starting off, I used to advertise the fitness center via posters on strategic locations in my neighborhood. I managed to get a few clients but the uptake was not as enthusiastic as I had anticipated. However, all that changed when I started using YouTube ads. It all started one evening, as I was lazily looking for supplies for my dogs I stumbled upon a pet supplier with a very nice YouTube marketing strategy. The guy had attached educational YouTube videos next to his products. This enabled customers to learn how to use the products even before making a purchase.
fitness center
An idea immediately struck me. I thought if I could document the fitness program tracking participants from the beginning and highlight their progress through the program would appeal to others looking to keep fit. I immediately started recording the videos that highlighted the progress of my clients across a specific time span and attached them next to my programs. When a potential client clicks any of my fitness programs, there is a video to demonstrate how another client fared using the program. The YouTube ads saw my clientele grow from paltry 20 regular clients to over 50 clients within three months. A year later, I had to look for a bigger space to accommodate my clients as well as employ more fitness instructors.

Not only has the You Tube ads helped my business grow, they have also made me a kind of celeb around my neighborhood. Although I use social media advertising channels including a Facebook page and a Twitter account for the fitness center, none of them is as successful as the You Tube ads.


I’ve been constantly reading so many negative reviews and statements about what’s the best elliptical reviews 2015. It really seems everyone is fooled by the various commercial and mainstream outlets selling overpriced elliptical trainers. That isn’t cool whatsoever because so many people are struggling financially including myself but hey, I got the scoop on the real news they discuss behind the scenes!

I even experimented with several of these popular workout DVD’s on how to use and find any clever tricks to up my workout game…and I found some. You see I also discovered a pretty bad side of things too that I’ll address right away to avoid any conflict you may have with anything you’ve seen online. Shockingly, Many individuals are secretly paid by companies to leave the best elliptical reviews 2015 and horrible reviews toward any business rivals which is considered as marketing. Business is supposed to be business, a long line of corruption and false advertisement is what I uncovered though.

So it’s in my best interest to inform everyone that most reviews you read online don’t mean nothing or “squat”! That means personal experience is just what I had to roll with. I also tend to do extensive research on the product on buying but If it deems too expensive, trying to find a similar elliptical trainer is always a second option.

I understand most people go out and purchase an elliptical machine they probably heard about from a friend or someone they know, I did too which turned out to be a big mistake. After losing money on that I was forced to resort to my own knowledge. You see I was gaining a bit of weight due to laying on the couch all day because I was recently laid off. When you get lazy for a bit, you end up getting lazy for awhile so I had to get into the groove of things again. I figured reading the best elliptical reviews of 2015 would really help me decide what I wanted, it only confused me further.

There was so many choices, brands, and colors but not enough within my price range. So I went to my local gym and tried out a few machines I saw there which totally gave me a deeper insight on what my final decision would be. It’s funny because for once I wasn’t staring at a commercial or wondering if the person that left this online was review was really truthful. In fact, I think anybody who isn’t strapped or loaded with cash should check out any local fitness spots or locations where you could try out a few elliptical trainers. That can really be a lifesaver if you’re worried about accidentally rushing into the wrong choice or decision; it’s totally reasonable.

Tread carefully and plan extensively, those are two effective ways I proceeded with before making my decision. In the end though, it was vividly clear for me to see that my personal experiences I uncovered first-hand, trumps and pretty much topples over any random online review I read that might’ve tossed any doubt into my head regarding my final choice. Never again, I learned that you can only learn the truth by finding it out yourself; that’s for sure.

In this day and age you do everything possible to save money, up to and including making clothes for your family. I’m not talking about suits for your husband – that sort of stuff is best left to the professionals, but what about a pair of board shorts for the summer, or a flowery dress for the daughter? I eventually realised that a sewing machine could be one of the biggest money savers in the home. So I went out and bought a cheap version and began one of the most rewarding phases in my life. However as is usual when you buy something on the cheap it didn’t last and I was soon left with a useless hunk of junk.


Imagine my surprise when I found out that the manufacturer was no longer represented in the country and that my warranty was null and void. What now? Well, I was in the market for a new sewing machine, preferably one manufactured by a household name that had built up trust over decades and manufactured quality equipment.

The first step was to find sewing machine reviews of the various models that were available and in order to do that I turned as most people do towards the ever reliable Internet. I found what I was looking for on one of the home economics and home craft forums that are available to both members and non-members. It was only a matter of a few minutes before I was chatting to some very knowledgeable folk about which sewing machine would best suit my needs and the needs of my family. In no time at all I was back making clothes and saving money. I’ve just completed a lovely summer dress for my daughter, based on a pattern sent to me by one of my new forum friends – isn’t the Internet wonderful.

Read the buying advice here.

My company deals with providing supplies for construction companies. Up until 2007, business in the US was great. We had at least 30 active contracts. However, the housing slump reversed our fortunes. Business virtually dried up. Since supplying construction supplies was my main business, I wasn’t willing to start all over and try out a new field. I was determined to keep my company afloat even if it meant moving operations overseas.

Interestingly, most of the construction companies were also looking for overseas contracts. I decided to do some research on the overseas markets and the possibility of moving operations to one or two countries where there was a housing boom. My research indicated that construction demands in emerging economies in Asia and Africa were quite high. Since most of the business in Africa was already taken up, I decided to try out Asia. Competition was quite low as most construction companies wanted to avoid high operation costs.
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I had to make sure that my company survived a low competition market for a few years. Therefore, I had to select a market where starting a business was easy but, high operating costs kept competition low. After this, I was to ensure that I come up with ways to keep operating costs low to ensure profitability. My choice markets were Kuala Lumpur and Hong Kong.

The main reason why most competing businesses avoided these two cities is the high rent rates charged for office space. To go around this problem, I decided to rent a virtual office in each city. This would allow my company to have a presence in each city without having to incur high rent rates.

To ensure that I got the best service at affordable rates, I used the following criteria. The company renting out the virtual office address in Hong Kong and the virtual office in Kuala Lumpur had to be an international company. This would make it easier to get virtual space in other countries if need be. It would also allow me to leverage my business to get affordable rates. The company should also have professional staff who are their respective cities locals. This would put my company in a better position to penetrate into the local markets.

My strategy worked perfectly. The virtual space rented enabled my company to run operations in these two cities quite easily. I have been able to sign huge construction supplies contracts in the boardrooms provided as part of the package. I can actually say that my business’ success in these cities has been largely driven by virtual offices.